Work History

Hawaiian Airlines Social Media Specialist

Spearheaded the influencer marketing program and launched the first-ever Hawaiian Airlines influencer campaign during the 2023 holiday.

Formulated social media strategy, leading the company's social media presence across its local, national and international markets with a portfolio exceeding 1.5M followers.

Used strategic storytelling and understood cultural nuances to produce high-impact, compelling social content for brand campaigns, trends, key company technology investments and community events.

MSL Group Associate Director, Digital

Developed strategy and led execution of influencer-driven PR plans and management of day-to-day client activities for a well-known consumer health brand, focusing on Instagram and TikTok.

prettySOCIAL PR Social Media Manager

Led monthly editorial calendar and drove TikTok/Reels content creation efforts for DTC beauty and activewear clients. Mobilized influencer campaigns, metrics reporting, and community engagement across channels.

SAATCHI & SAATCHI Freelance Social Media Manager

Involved with leading the day-to-day operations of the Owned Social Team for a global company. Owned evergreen editorial calendar and managed social media publishing and listening tools.

Purity Cosmetics (100% PURE) Social Media Associate

PR & Social Media Coordinator

Owned the organic social media platforms from high-level content strategy to daily community engagement and asset trafficking. Extensive work in building brand awareness, ideating global social-native campaigns, managing influencer relationships, working cross-functionally with other departments, and reporting on key metrics across platforms. 

Weber Shandwick Integrated Media Intern

Accountable for creating editorial calendars across tech, healthcare, and lifestyle clients. Applied strong written ability to provide copywriting material for client social media platforms. Conducted media monitoring on client coverage, identifying potential risks and supporting with crisis management.

University of San Francisco Media Relations Intern

Drafted copywriting material, managed university social platforms, prepared assets, and maintained media relations cadence to the dynamic San Francisco market.

07.2023 - 12.2024

05.2023 - 06.2023

11.2022 - 02.2023

11.2022 - 12.2022

06.2019 - 02.2022

06.2018 - 09.2018

01.2017 - 05.2018

EDUCATION

EDUCATION

University of San Francisco

Bachelor of Arts in Communication Studies

Minor in Advertising

Cum Laude

  • Carolina was a powerhouse in creating content for our social channels and keeping our fans engaged. She was also very open to testing new technology, new partnerships and collaborated well internally as well as with our external agency partners. Always upbeat and engaged, she's a spark of positivity for any team she joins.

    Ric Kostick, CEO

  • Carolina is a highly talented marketer and content creator; any team would be fortunate to have her. During our time together at Hawaiian Airlines, she maintained a high standard for both herself and her work while managing the company's social media channels and brand presence. As a storyteller in a fast-paced, ever-evolving industry, Carolina demonstrated quick thinking, wit, and dynamism in driving creative projects to completion. She has immense growth potential, and I can't wait to see where her professional journey takes her.

    Marissa Villegas, External Communications

  • She is an extremely creative, bright, detail-oriented and passionate individual. She is a collaborative team player and never hesitates to help out. Her skill set ranges from market/trend research, asset planning, project management, photography, copywriting, leadership, whitelisting, social media content creation and more.

    Kim Nguyen, Growth Strategy & Operations