With over five years of experience leading influencer marketing programs, Carolina has developed a knack for negotiation and relationship building with key stakeholders across travel, beauty and fashion industries.
Home for the Holidays
Inaugurated the influencer marketing program at Hawaiian Airlines during the 2023 holiday season, in partnership with three influencers with ties to Hawaiʻi.
Premium Airport Service at HNL
Contracted a series of influencers in key destination markets to drive awareness to the newly launched Apartment 1929 at HNL, a VIP lounge and airport service available to guests.
100% PURE evergreen partnerships
Led amplification efforts to support 100% PURE’s product launches throughout my three years at the company.
Aircraft and Route Launch
2024 was a big year for Hawaiian Airlines as it introduced its first Boeing 787-Dreamliner and the announcement of a new route flying to Salt Lake City, Utah.
